The Story Behind
Cluck-O-Late
One weird idea. Millions of views. Definitely not chicken.
What if a chocolate bar looked so much like fried chicken that nobody believed it was chocolate? That was the question that started it all and the answer became Cluck-O-Late.
Where It Started
Cluck-O-Late was born from a simple but mad question: what if a
chocolate bar looked exactly like fried chicken? Not vaguely —
exactly. Crunchy coating, drumstick shape, the lot — but made
from real Belgian chocolate, caramel biscuit, and vanilla cream.
We spent months getting the texture right. The caramel biscuit
coating had to crunch. The Belgian chocolate had to drizzle
convincingly. The shape had to make you do a double-take every
single time.
Going Viral
When we launched in March 2025, TikTok did the rest. Within
weeks the videos had millions of views. People were biting into
what looked like a fried chicken drumstick and tasting pure Belgian
chocolate, and the reactions were priceless.
We were featured in The Sun, covered in The Grocer, and the
orders haven’t stopped since. 65,000 units sold and counting.
What's Inside
- Real Belgian chocolate, dark, rich and genuine
- Vanilla cream centre for that bite-through moment
- Caramel biscuit coating, the crunchy outer layer that fools everyone
- 50g net weight per unit, 12 units per case
- £2.99 RRP, the perfect impulse buy
What We Stand For
Real Belgian Chocolate
Not some knock-off. We use real Belgian chocolate throughout, because the taste has to match the prank.
Made to Surprise
Every Cluck-O-Late is designed to get a reaction. The double-take. The disbelief. The laugh. Then the second bite.
Gift Ready Always
Every unit ships in a novelty box that's already a gift. No wrapping needed, just hand it over and wait.
As Seen In
Within weeks of launch, Cluck-O-Late was picking up national press. The story was too good to ignore, chocolate that looks exactly like fried chicken, going viral on TikTok, selling out across the UK.
Try It For Yourself
Order your Cluck-O-Late today. The look on their face is worth every penny.
Order Now — £2.99